We Are Still Here
In any business, there are hard times that eat away at our confidence and erode our mental health. The thing that keeps us going in developing ‘I’m Right You’re Wrong’ is a deep sense of purpose and a WHY.
We all know that most businesses fail— about 95% within the first 5 years. There are some reasons companies are doomed from the start, from bad ideas (yes, there is such a thing) to a lack of sufficient funding. But it inevitably ends when we are unable to see the light at the tunnel. Our minds play a big part in that.
People talk about passion and doing what you love. But nothing changes that quite like work. But a strong belief creates conviction and the ability to fight through the heartache.
HOW IT ALL BEGAN
When I closed my dance studio during the pandemic, I was frantic to say the least. But truth be told I was a bit relieved. I loved dance, as it was a big turning point in my life. Although we were on the top of our game, collecting accolades regularly, years of bullshit had eroded what love I had of the industry.
I needed to figure out a new career and get some income to keep a roof over my head. I had a ton of ideas, from home decor, vegan protein powder to nutritional sprinkles. Although these represented something I was generally interested in, none of these really hit me at my core. Deep down, I wanted to solve a real problem.
I was invited by Derek to work on a Mental Health project, for one of his clients. As busted elbow entrepreneurs, we instantly connected over stories of our experiences and general distaste for hustle culture, being the cause of our shabby mental upkeep.
It was then and there we agreed to combine our collective powers to do something in the mental health space!
We started developing an app called the Daily Jab – a digital daily dose of goodness.
It’s very typical for entrepreneurs to have shelves of self-help books. But not everyone can just read a book and feel whole. The idea was to provide easily digestible bits of content that encouraged thought and reflection. We wanted to create something that fits a little bit more naturally in people’s lifestyle and habits.
Right out the gate, I began mindlessly hacking and slashing through droves of content. But as time went on, interest faded slowly as the work felt tedious.
During one of our meetings, we were discussing our experiences about conflict and divisiveness in our society. He mentioned how his office was constantly in petty squabbles surrounding socio-politics. Some spats had gotten so absurd, it had reminded him of card games like Yu-Gi-Oh and Pokemon.
We realized that games were the best platform to deliver our messages, without the self-helpiness. We had our owns beefs with hustle culture and motivation porn. So we collectively felt, people needed more play, and less preaching.
The mission from then on was ‘to create fun-first mental health products that promote mental wellness.’ Our interest was mental health. But our belief is we needed a better way to introduce it into our lives.
We learn best through shared experiences.
Disaster is inevitable.
When we strayed from our beliefs, each setback brought more bad decisions and edged us closer to despair. But when we remember our mission and core values, we are emboldened to fight for the change we want to see in the world— Our reason for why “THE SHOW MUST GOES ON!!!”June 1, 2022